Ideas for Trade Show Exhibit Booth Themes

A trade show acts as a medium between companies and consumers. Trade shows are an option for companies to display their products wherein the consumers can interact directly with the company representatives and also handle products displayed. Trade show promotions are an innovative tool used by advertisers to market products for their clients. The responsibility of planning for trade shows and booth themes along with the design and construction of the displays, rests solely with the event planning agencies. Advertisers and event managers need to come up with innovative strategies to promote brands and products to translate into sales for their clients. Thserefore, event managers give utmost importance to the décor of the trade show exhibit booths. This draws interest and attracts crowds, which can even lead to impulsive buying at such trade show displays.

When the competition is tough, it’s the concepts and the themes that matter to promote a company. Here, we shall take a look at themes for trade show exhibit booths and ways to make the trade show more interesting and eye-catching.

Ideas for trade show exhibit booth themes

Before deciding upon the theme, you need to consider the following points:

    * Budget of the client
    * Total area to be used
    * Product(s) to be advertised
    * Target group
    * The flexibility required in terms of themes and designs (This is useful when the exhibition or trade fair is held in different cities and therefore, would require portable displays.)

Planning for exhibit booth themes will require you to consider many elements to make the booth look as attractive as possible and also establish a connection between the company and the consumer. You can begin by thinking about the logo. A stand-alone board can be a useful addition that displays the logo on the board. The logo can be used creatively and repeatedly in the booth to establish the brand image. You can incorporate the logo on the clothing of the company representatives. The tablecloths placed on the table and the banners used can all display the logo. A logo-based theme will thus help to impress the name of the company on the minds of the viewers.

Color-coding can be used to successfully brand any company or product. Company representatives can wear clothing with colors used in the product or company logo. Similar colored jackets or even shirts are a good way of creating a unity and harmony in design. This can be matched with matching boards and displays in the booth. A simple idea such as balloons can also help to make an exhibit booth look interesting. The colors of the balloons can be chosen accordingly and this is bound to attract visitors.

You can even plan to have international themes for the trade show exhibit booths. This will also depend upon the product to be advertised. You can create a scene of an international location to attract many visitors to the booth. A beautiful set that is based on Italy such as a Venice scene with a gondola will only add to the beauty of the setting and attract visitors to take a look at the product being advertised.

Another option would be to plan an entire theme for the exhibition with innovative structures for the booth. Hollywood is one such popular theme. This can include the lights, posters or cutouts, the red carpet and even the famous Hollywood sidewalk for the flooring. Each booth can then be planned accordingly and can incorporate many such ideas based completely on Hollywood. The booths can include movie set props. Such themes are particularly useful to transform any ordinary area into a beautiful and lavish setting!

Is the product known locally and is competing with well-known brands? Well, then the booths can be given a local flavor in terms of design. If there is a festive occasion, it can be incorporated in the design along with important elements from that particular area. Using slogans in the local language or creating an atmosphere where locals can easily connect and identify with the brand, helps in brand promotion. Using such locally-relevant themes can also help to launch new products and make these acceptable amongst the people.

Trade show exhibit booth themes are thus very important for any company in order to connect with the buyers. Make sure you select an appropriate display to make the booth a complete crowd-puller!